There is a major shift coming online and every business with a website should be aware of the deadline:
Recently, Google has made an unprecedented move in announcing major changes in its search ranking of websites ahead of time. The change is that they’re going to give preferential treatment to websites designed to work properly on mobile devices.
The change can have a profound impact on your website’s search ranking.
You can read the whole announcement here
but the relevant part is the following:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”
What it practically means is that websites non-compliant with Google’s mobile-friendly criteria will have their rank significantly degraded.
If your company’s website is already mobile-friendly, congratulations! You’ll be among the April 21st winners. Unfortunately, if you’ve received this message, it is probably not the case.
Just understand – it’s not whether you think your site is mobile-friendly enough. It’s what Google thinks. If you’re getting this message, Google most likely thinks it is not.
To be sure about how your website’s mobile-friendliness measures up to Google’s expectations, you can check it out at Google’s test site – https://search.google.com/test/mobile-friendly
(just copy and paste your website’s address into the URL input field)
If your site is not compliant, make sure your IT guys make it so by the deadline if you want to retain your current ranking. If you miss the deadline, you might need to spend some money and wait some time just to get back to wherever you are right now.
If your IT guys don’t know how to get your site mobile compliant (or you don’t have any IT guys), we might be able to help – but time is getting really short, so no promises about meeting the deadline.