Recently I’ve come across a few articles about Logo Fails. This really made me think about how some business people sometimes undervalue the importance of their logo. How your customers recognize and identify you truly does start with your logo. I know personally when designing the logo for Your Go To Guy, I went through quite a few different concepts before the one you see today.
Although there aren’t a ton of quotes about logos lol, I did find something that I think works, unfortunately, I don’t know who to give credit for this particular quote.
“Why fit in when you can stand out.” – Unknown.
What not to do with a logo!
If we really think about it, as humans we tend to judge things pretty easily. It’s not any different when it comes to your company’s logo. By nature we are opinionated and this is either good news or bad news for you. To prove this I will show you a few examples of some “Questionable Logo’s” and you will see for yourself how quick you are to judge and react.
Catholic Church’s Archdiocesan Youth Commission
This was the 1973 logo for the Catholic Church’s Archdiocesan Youth Commission. This is absolutely terrible…
Arlington Pediatric Center
Seriously?? How does someone ok this logo?
Sun Rise Sushi
LOL.. want some sushi? Is this what they mean when they say where the Sun don’t shine??
Ok, this one may not be a fail because word on the street is they did intentionally create this dirty logo and it did become a marketing success. However, I would be willing to bet that you did see something questionable on your first look…
Vermont Maple Syrup
I could say a lot about this one, but I think Businessinsider.com has it spot on lol.
“I never quite realized just how much the state of Vermont looks like a side profile of someone’s legs and hindquarters until I saw the logo for the state’s maple syrup offerings.” As said by Businessinsider.com
Mama is baking alright lol.
Don’t we teach kids how to spell and SPACE things out properly hehe.
The Computer Doctors
Do they only repair computers??? Looks like something sprung a leak… Or is this a front for something else?
Junior Jazz Dance Classes
You only see a dancing boy & girl right??
This way maybe a little tricky to see at first, and personally would like to give credit to the creativity on this one, however, when you see it, you will know what I mean. If you don’t, try not to focus on 1 dancer, but look at what they portray together.
What makes a great logo?
All humor aside, you can see that not hiring the right designer, or approving the wrong design can get people thinking different. Although in Marketing, you want to create attention towards your business, are the examples above generating the right type of interest. In the future I will create an article on how logo’s for some big companies have evolved over time, it is actually quite interesting.
To sum it all up here some things to consider in your next logo design.
- Does it properly identify your company?
- Does it look good in both colors or black/white?
- Are there too many details? Simplicity is key in a Logo!
- Is it unique / creative?
- Is it memorable?
- Does it look good Big & Small?
- Is it easy to read? (Good typography etc…)
- Does it stand out against your competition?
- Does it look trustworthy?
- Does it build initial trust?
There is nothing I love more when I hand someone new my card or something with my logo and they glance at it, put it down, then pick it back up and go, “Wow, I really like your logo!” If you’re not sure how your logo is perceived, ask your customers.
Keep in mind that a logo is not something you want to be changing frequently. If your logo “Sucks”, yes a this a very technical term lol you could look at getting it re-designed, but get it right and stick with it.
Here are a couple of pro tips for your consideration, if you are going to be spending money on getting a logo done, make sure that it is a “scalable” logo, which means that it is designed using a Vector based program. The reason for this is if your needs change for publicity and you require it to be resized, it can be done no problem. 2nd tip, make sure you get a copy of your “Vector” artwork and make sure you get a Transparent PNG file in multiple sizes. There is nothing worse than getting work done and you have no logo file to give.
Logo design is one of our many services, and we design using vector based software and provide you with everything you need.
Thanks for reading, I hope you enjoyed this article!