Is Your Small Business Website Mobile Friendly?

Yesterday, I came across an article with 2012 statistics, 98% of Small Business Websites are not mobile friendly, according to vSplash’s SMB DigitalScape Study.  WOW!  This is a big problem, and this is right in line with Your Go To Guy’s product line.  When we do web design, we only build or convert websites and make them mobile friendly / responsive!

So what exactly does this mean?  In the Web world, we would call this a responsive design, meaning your website is responsive to the size of the screen it is being displayed on.  In my opinion, Responsive Design, or Mobile Friendly mean exactly the same thing.  There are some companies that choose to have a separate site for mobile display, utilizing a m.yourdomain.com, however, this is still a bit problematic in some cases as the mobile version is not “responsive” enough to accommodate the thousands of phone tablets, laptops, and desktop models available today.

A well built responsive site will allow having all your content on any device, the only thing that changes is the way it is displayed,  as the screen gets smaller, instead of “squishing” the site, and making the text tiny to the point of not being able to read it unless you zoom in, it will take different sections of your site and stack them on top of each other, always keeping the information at a great size so that your viewers can easily get the information they need.

More interesting Statistics & Facts

Search Engine Watch also released some statistics, and here they are.  These numbers are growing…

  • 72% of consumers want mobile-friendly sites.
  • Nearly 3/4 (74%) of mobile users say they’re more likely to revisit mobile-friendly sites.
  • Users are 5 times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use.
  • 61% are likely to leave if the site isn’t mobile-friendly.

Links:  Article 1 & Article 2.

Keep an out down the road for an article about Email Marketing, and how you should also consider responsive mobile email formats!

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